MESSAGING & POSITIONING // BRAND // CONTENT STRATEGY
Brand Design & Narrative
ANYROAD RE-BRAND & MESSAGE DEVELOPMENT
Led a full-scale update of AnyRoad brand identity and launched consistent messaging to establish a stronger presence in the market, increase awareness, and drive conversions.
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THOUGHT LEADERSHIP & EVENTS
EXECUTIVE EVENT SERIES
Introduced executive-level event series focused on building a community of experiential marketing leaders, sharing best practices, and positioning AnyRoad as an industry thought leader with 403% ROI.
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EVENTS & PRODUCT LAUNCH
GAINSIGHT INNOVATION KEYNOTES
Launched the latest innovations across Gainsight's platform during mainstage keynotes at the 2021 & 2022 Pulse conferences to showcase market leadership, drum up demand, and keep customers excited.
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MESSAGING & POSITIONING
ANYROAD MESSAGING EVOLUTION
Led a comprehensive update to AnyRoad messaging and positioning to increase success in new use cases and industries, resulting in 61% pipeline growth YOY.
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