Christine
Friscic
GO-TO- MARKET LEADER // NARRATIVE DESIGNER // BRAND STRATEGIST
STRATEGIC
MARKETING
LEADER
Christine is a strategic marketing leader with a track record of shaping category-defining narratives and driving growth for leading SaaS companies. With deep product marketing expertise and creative storytelling mastery, she turns product, market, and customer insights into narratives that inspire teams and move markets.
Whether creating a new category, elevating a brand in a crowded space, or reshaping market perception, Christine designs full-funnel strategies that capture attention and deliver measurable results. She has built and scaled high-performing marketing teams that thrive under her collaborative, human-first leadership. By aligning marketing to revenue and fostering a culture of execution and innovation, Christine is a powerful addition to any executive team seeking outsized impact and market leadership.
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Kudos
"Over her five years at Gainsight, Christine was instrumental in shaping our success as the business grew and evolved. She's a dedicated and resilient leader whose impact will be felt for years to come."
“Christine is one of the best product and marketing leaders I have worked with. She played a pivotal role at Gainsight in building, developing, and leading the product marketing team. She has demonstrated herself as a cross-functional leader, working across key business functions to gain alignment and move strategic initiatives forward. She can understand the technical aspects of a product and the nuances of the market landscape. She is a caring leader who wants the best for her team and is unafraid to jump in and do the work. I greatly enjoyed my time working with her and truly think she is a phenomenal leader.”
“Christine consistently demonstrates diligence, attention to detail, and strong organizational skills, guiding her team effectively while fostering a collaborative, cross-functional environment. She is a dedicated team player and an exceptional leader, whose contributions will leave a lasting positive impact on our organization.”
"Christine has been pivotal in AnyRoad's growth over the last several years, helping us define our brand narrative, elevate our market position, guide our go-to-market approach, and empower our revenue teams. I couldn't ask for a more dedicated, forward-thinking leader to champion AnyRoad and fuel our growth."
PORTFOLIO
ANYROAD RE-BRAND & MESSAGE DEVELOPMENT
EXECUTIVE EVENT SERIES
GAINSIGHT INNOVATION KEYNOTES
